Khalid Ali
CEO
IBIA combats match-fixing through its bespoke Global Monitoring & Alert Platform (Global MAP), powered by operator intelligence from over 90 operators and 200 brands to identify and share alerts on suspicious betting across regulated markets worldwide. We reinforce our monitoring efforts with a prevention framework built on athlete education, policy guidance and the promotion of integrity standards across the betting ecosystem. Our goal is simple: to protect fair play and ensure confidence in every game and every bet.

Founded in 2005, the International Betting Integrity Association (IBIA) is a not-for-profit association dedicated to safeguarding sports, consumers and regulated betting markets from match-fixing and related corruption. From our origins as a small group of responsible operators, we have grown into the leading global voice on betting integrity, representing many of the world’s largest regulated betting companies. Over the past two decades, we have:
Our approach is built on three pillars:
Nearly 20 years on, IBIA remains operationally independent, member-funded, and mission-driven: to protect the integrity of global sport and betting through collective action, trusted data and proven expertise.
The European Sports Security Association is founded by six European operators; monitoring and information sharing established between members.
A secretariat is appointed to manage the association’s activities.
The association starts publishing annual integrity statistics; begins financing the first-ever pan-European athlete education programme.
Collaboration with the IOC’s first Joint Assessment Unit during the London Games, an approach replicated for subsequent major sports events.
The European Sports Security Association rebrands to ESSA; welcomes the first operator based outside of Europe.
The association begins publishing quarterly integrity statistics.
Membership increases to 25 operators; engagement in three EU Erasmus+ anti-match-fixing projects.
Rebranded as the International Betting Integrity Association (IBIA) to better reflect the association’s activities.
Announces Data Standards integrity protocols and an independent auditing process and kitemark; B2B membership category introduced.
IBIA formally launches integrity monitoring operations in North America; an Education Ambassador is announced.
Launch of IBIA’s bespoke Global Monitoring & Alert Platform (Global MAP); IBIA expands integrity monitoring into Brazil and membership increases to over 80 members.
IBIA launches Mission 2030 with a refreshed brand identity to align with its expanded global role and integrity mission; establishes a Payment Provider Forum in Brazil; leading pan-African operator joins IBIA.

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