Mission 2030 featured on latest issue of SBO magazine
As the International Betting Integrity Association (IBIA) marks its 20th anniversary, CEO Khalid Ali shares his insights on how Mission 2030 is guiding IBIA’s next phase - strengthening our role as the global standard for sports betting integrity.
With 90+ regulated operators and 200+ brands generating and monitoring over $300 billion in annual betting turnover, IBIA’s Global Monitoring & Alert Platform (Global MAP) is at the core of global efforts to detect and report suspicious betting activity.
Mission 2030 sets a clear roadmap built around three pillars:
• Strengthening monitoring & intelligence
• Expanding collaboration across regulators, law enforcement and sports bodies
• Advancing prevention through better regulation and athlete education
As Khalid Ali explains:
“Our goal is to create an environment in which the highest integrity standards are applied across all regulated sports betting markets worldwide.”
Read the full article to learn how Mission 2030 is driving IBIA’s global strategy to safeguard sports betting.






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